We believe we are not just an outsourced agency but an extension of our clients' business in Korea. And as the dedicated manager of our clients' IP, we go beyond perfunctory maintenance (e.g., paying fees) to proactively seek opportunities to create additional revenue streams through licensing, cross-licensing and franchising.

Our solid track record in successfully extending the value of our clients' IP is, in large measure, due to:

• Understanding our clients' intellectual property within the context of their business objectives, and thus thinking and acting as a strategic business partner.

• Due diligence in locating and researching licensee & franchisees.

• Deep knowledge in all variations of licensing and franchising, and advising our clients on the optimal legal framework.

• Significant experience in negotiating and drafting agreements.

• Expertise in all areas of transferable IP, including: patents, trademarks, know-how, and copyrights.

We are experts in IP-related research. In fact, when Korea's IP administrative body, KIPO, wanted to create its IP database system, it looked to HANA. Since, we've built upon that foundation and honed our research methodology, which makes full use of in-house expertise, databases, and search tools, to deliver to our clients the information they require to make critical decisions in IP management, e.g., avoid infringement, uncover opportunities, and assess the competitive landscape.