Whether you're seeking to sell your products or enforce your IP rights in Korea, we know the unique set of challenges you face. And even though the harmonization of international IP law is underway, the Korean IP system has its distinct, important differences that profoundly affect your business.

As your partner in Korea, we'll provide the insightful, expert counsel and prosecution you require - from establishing a strong trademark to asserting patent rights - so your overall business objectives are supported and met. This also involves fulfilling the role of a strategic business partner that can extend the value of your IP through transfer opportunities in licensing and franchising.

Our moderate size allows us to be client-focused and responsive, as well as to keep overhead low and remove any bureaucratic layers can hinder attorney-client relationships. Success for us is directly measured in client satisfaction, and because each of our attorneys in a given area of expertise and industry provides an end-to-end service - from acquisition of rights to litigation and counseling - we can deliver the process speed and agility that is critical in IP law.

In addition, our client-centric approach involves:

• Open communication and prompt response.

• Working closely with you to decide the course to take; informing you of key steps and milestones, as well as probability of outcomes and potential problems.

• In-depth reporting based on our competencies in research & analysis.

• Working in concert with your in-house or local law firm.

• Striving to minimize costs - made possible, for example, through our pre-screening process in the acquisition of IPR.